Pepsi apologizes for "Before You Score" iPhone app.Basically, Pepsi has apologized for its racy – but humourous – iPhone app, Before You Score, which breaks down girls in 24 types, and offers users tips on how to charm each gal.
One of the app’s secondary functions is what really angered some iPhone users: Apparently, the app encouraged users to post a “brag list” to Twitter or Facebook after they score. Hence the hashtag (bravely created by Pepsi), #pepsifail.
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